The Origin Story

How a team that already existed became the GTG Collective.

We didn't assemble a team. We already were one.

Most of us came up together inside the same organization at the senior level — Greenpeace USA. We ran development, operations, finance, HR, digital, and field programs. We didn't just work in the same building. We built departments together, managed crises together, and held each other accountable for results.

When we moved into independent consulting, we kept working together. Not because someone assembled us into a team — because we already were one.

GTG Collective formalized what already existed: a network of operators who share operating language, trust, and the muscle memory of cross-functional collaboration.

The Evidence

Pre-built teams consistently outperform assembled groups.

THE EVIDENCE

Why pre-built teams outperform

Research published in Management Science, the American Economic Review, and Organization Science consistently shows that teams who have worked together before outperform assembled groups — by as much as 10-14% on outcomes, while using fewer resources. In crisis conditions, the advantage increases.

In the nonprofit sector, the advantage is critical. Nearly 90% of nonprofit leaders are concerned about burnout — and executive isolation during transitions is a primary driver. Organizations investing in leadership pipelines and peer networks see higher retention and better mission outcomes.

10-14%
Better outcomes from pre-built teams vs. assembled groups
90%
Of nonprofit leaders concerned about burnout (CEP 2025)
0
Days of ramp-up when your team already has reps together
THE NETWORK

A team with shared operating language, tested under pressure

GTG isn't just a network of talented individuals. It's a team with shared operating language, tested under pressure at the senior level, ready to deploy from day one.

Eight founding members covering every function a nonprofit needs:

Executive Leadership

Strategic planning, organizational development, and C-suite advisory.

Revenue Systems

Development operations, donor retention, monthly giving, and revenue modeling.

Major Gifts

Campaign architecture, major donor strategy, foundation relations, and planned giving.

Finance

Budgeting, forecasting, compliance, audit prep, and multi-entity structures.

HR & Talent

Executive coaching, org design, change management, and talent strategy.

Digital Marketing

AI-enabled marketing, conversion optimization, and digital revenue growth.

Field Operations

Canvass programs, face-to-face fundraising, and grassroots campaign infrastructure.

Global Programs & Operations

International program management, operational systems, and process design.

The Ecosystem

Member practices covering every nonprofit function.

THE ECOSYSTEM

The GTG Network

GTG Collective and its member practices cover every function a nonprofit development operation needs.

Regenerative Leadership Lab

Executive coaching, organizational restructuring, governance advisory, equity and inclusion integration for nonprofits in transition.

ebonytwilleymartin.org →

LFG Group

Fractional CDO/COO leadership and revenue systems consulting for nonprofits navigating transitions, turnarounds, or growth.

lfgandme.com →

Jennifer Robson Consulting

Strategic planning, facilitation, and executive leadership for global, national, and grassroots organizations navigating complex challenges.

jrfconsult.org →

Mētis Digital Design Bureau

Fractional digital leadership, revenue growth consulting, and AI-enabled marketing transformation for nonprofits and purpose-led companies.

Coming soon

The Canvass

The dedicated face-to-face fundraising practice — canvass program design, vendor governance, field operations, and sustainer retention.

thecanvass.net →

GTG Collective

The full network — pre-built cross-functional teams covering executive leadership, major gifts, finance, HR, digital, and operations.

Meet the team →

Work with the GTG Collective

Need coordinated expertise across multiple functions? Tell us what you're working on.

Let's Talk

Grassroots to Governance Newsletter

Straight talk on donor acquisition, retention, and revenue systems. From practitioners who have run the programs.

Or read it on Substack.